This is a pretty unusual post for me but I love nothing more than a story that tugs on the old heart strings so hear me out.
This weekend’s news highlightwas the sixty-something man that took out £1,000 to pay his car insurance; leaving the cash machine the elderly man tripped, falling onto his face and smashing his glasses... dropping the money he’d just taken out.
As some ran to help, others jumped into the air grabbing all the notes that they could. Naturally, the old man thought that was the last he’d see of the money, but the crowds of people around him were jumping around, grabbing the notes to help him.
All the people around him came up one at a time and gave him back his cash and he left Manchester City Centre with £980 – the entire money bar £20 was returned. You have that warm fuzzy feeling now, don’t you?
Now, watch the Coca Cola YouTube video above and tell me you didn’t get the same feeling. This is an incredibly innovative way of using what people could see perceived as useless CCTV footage in a way that pulls on the consumer’s heart strings and allows people to feel emotionally attached to the brand.
This video has incredible virility, I for one have already tweeted it after it was released last week. My vote... it’ll go viral, it already has over 3 million views. But hey, Coke nail it every time!